McKinsey & Company: Finding the right track

McKinsey & Company is a management consulting firm with 83 offices and a successful global reputation as industry leader, focusing on solving issues of concern to senior management in large corporations and organisations.

As part of a ten-year relationship we have created visually engaging and thought-provoking event and conference solutions, literature, advertising campaigns within the UK and throughout Europe.

For their recent European Life Insurance conference in Paris we conceived and developed the theme ‘Finding the right track'; a concept which was rolled throughout the conference onto all visual material including invitations, printed agendas and guest directories, signage, backdrops and posters.

We also developed a bespoke conference web site enabling delegates to access Agendas, Speaker CV's and downloadable articles, feedback and workshop forms.

A sophisticated back-end administration system allowed the client to track site visitor activity from pages visited to documents downloaded either as real-time HTML stats or downloadable Excel spreadsheets.

The toy train boxed giveaway was a huge hit, which just goes to show that none of us really grow up!
http://www.life-insurance-conference.com

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